I learned a valuable media lesson this week about what reporters want to hear, and what they need to spice up their stories. It turns out that the quote I gave the Tampa Tribune last week — “As a lawyer, I would have a field day if I was representing the school board on that,” because “It’s really hard to make a claim when you have been working side by side for 30 or 50 years.” — is the one the reporters liked the most. This quote was since picked up and republished by a sports columnist for the News Sun, and even nationally by a USA Today blogger.
Of the three quotes chosen by reporters last week, this is one that I wish I had phrased a little differently. But as the saying goes, all press is good press, right?